B2B versus B2C

B2B stands for Business to (2) Business and refers to a Business selling goods or services to another Business. In the B2C (Business to Customer) model, the end user is an individual.

The result is the same for the company; they sell their product or service. However, the Business Model and the Marketing strategies are quite different.

A simple example is a farmer who grows strawberries. He can sell his entire crop to a retailer or distributor for a discounted price, in one easy transaction (B2B). Or he can set-up a small farm shop and sell punnets of strawberries to individual consumers at a higher price (B2C). The B2C model generates more money for his strawberries but requires a lot of his time.

With the B2B model, the Business needs to set-up long-term, trusted relationships with other Businesses. The B2C model requires marketing, brand recognition and advertising to attract customers.

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Robertnew
American English

Karennew
Business English

Did you understand the text?

Please answer the following questions of understanding:

Question 1:

What is B2B?

a Being too Busy

b Business to Business

c Business to Customer

d A rock band

Question 2:

What is B2C?

a Business to Business

b A Star Wars character

c Being too Careful

d Business to Customer

Question 3:

What do B2B and B2C have in common?

a The Business model is the same

b They like strawberries

c The Marketing Strategy is the same

d They both involve a company selling products or services

Question 4:

If the farmer creates a shop and sells strawberries to passing customers, his Business model is ___?

a Selling Services

b B2C

c B2B

d Farming

Question 5:

If the farmer sold his crop of strawberries to a Supermarket, his Business model would be ____?

a Selling Services

b Farming

c B2B

d B2C

Question 6:

Which of these statements is NOT true for the B2B model?

a The Business sells their services to another Business

b The Business should establish long-term relationships with other businesses

c The Business sells directly to the public at high prices

d Business ABC sells their products to Business XYZ

Question 7:

Which of these statements IS true for B2C model?

a The Business sells their goods or services to another Business

b The Business only sells strawberries

c The Business needs to establish long-term relationships with other businesses

d The Business can get the higher end-consumer price for their goods

Question 8:

What is NOT suggested as a method of attracting customers?

a Marketing

b Selling at low prices

c Advertising

d Brand recognition

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