B2B versus B2C

B2B stands for Business to (2) Business and refers to a Business selling goods or services to another Business. In the B2C (Business to Customer) model, the end user is an individual.

The result is the same for the company; they sell their product or service. However, the Business Model and the Marketing strategies are quite different.

A simple example is a farmer who grows strawberries. He can sell his entire crop to a retailer or distributor for a discounted price, in one easy transaction (B2B). Or he can set-up a small farm shop and sell punnets of strawberries to individual consumers at a higher price (B2C). The B2C model generates more money for his strawberries but requires a lot of his time.

With the B2B model, the Business needs to set-up long-term, trusted relationships with other Businesses. The B2C model requires marketing, brand recognition and advertising to attract customers.

00:00

02:26

Press Enter or Space to show volume slider.

100%

Robertnew
American English

Karennew
Business English

Did you understand the text?

Please answer the following questions of understanding:

Question 1:

What is B2B?

a A rock band

b Business to Customer

c Business to Business

d Being too Busy

Question 2:

What is B2C?

a Being too Careful

b Business to Business

c Business to Customer

d A Star Wars character

Question 3:

What do B2B and B2C have in common?

a They like strawberries

b The Business model is the same

c The Marketing Strategy is the same

d They both involve a company selling products or services

Question 4:

If the farmer creates a shop and sells strawberries to passing customers, his Business model is ___?

a B2C

b B2B

c Selling Services

d Farming

Question 5:

If the farmer sold his crop of strawberries to a Supermarket, his Business model would be ____?

a Farming

b B2B

c B2C

d Selling Services

Question 6:

Which of these statements is NOT true for the B2B model?

a Business ABC sells their products to Business XYZ

b The Business sells directly to the public at high prices

c The Business should establish long-term relationships with other businesses

d The Business sells their services to another Business

Question 7:

Which of these statements IS true for B2C model?

a The Business only sells strawberries

b The Business needs to establish long-term relationships with other businesses

c The Business can get the higher end-consumer price for their goods

d The Business sells their goods or services to another Business

Question 8:

What is NOT suggested as a method of attracting customers?

a Advertising

b Marketing

c Brand recognition

d Selling at low prices

Please answer all questions about the text:
You have answered 0 of 8 questions.