B2B versus B2C
B2B stands for Business to (2) Business and refers to a Business selling goods or services to another Business. In the B2C (Business to Customer) model, the end user is an individual.
The result is the same for the company; they sell their product or service. However, the Business Model and the Marketing strategies are quite different.
A simple example is a farmer who grows strawberries. He can sell his entire crop to a retailer or distributor for a discounted price, in one easy transaction (B2B). Or he can set-up a small farm shop and sell punnets of strawberries to individual consumers at a higher price (B2C). The B2C model generates more money for his strawberries but requires a lot of his time.
With the B2B model, the Business needs to set-up long-term, trusted relationships with other Businesses. The B2C model requires marketing, brand recognition and advertising to attract customers.
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Esercizio di comprensione del testo:
Domanda 1:
What is B2B?
a Business to Customer
b A rock band
c Business to Business
d Being too Busy
Domanda 2:
What is B2C?
a Being too Careful
b Business to Customer
c A Star Wars character
d Business to Business
Domanda 3:
What do B2B and B2C have in common?
a The Business model is the same
b They both involve a company selling products or services
c They like strawberries
d The Marketing Strategy is the same
Domanda 4:
If the farmer creates a shop and sells strawberries to passing customers, his Business model is ___?
a Selling Services
b B2B
c Farming
d B2C
Domanda 5:
If the farmer sold his crop of strawberries to a Supermarket, his Business model would be ____?
a B2C
b Selling Services
c Farming
d B2B
Domanda 6:
Which of these statements is NOT true for the B2B model?
a The Business sells their services to another Business
b Business ABC sells their products to Business XYZ
c The Business sells directly to the public at high prices
d The Business should establish long-term relationships with other businesses
Domanda 7:
Which of these statements IS true for B2C model?
a The Business needs to establish long-term relationships with other businesses
b The Business sells their goods or services to another Business
c The Business can get the higher end-consumer price for their goods
d The Business only sells strawberries
Domanda 8:
What is NOT suggested as a method of attracting customers?
a Marketing
b Brand recognition
c Selling at low prices
d Advertising
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