« Todos los textos

B2B versus B2C

B2B stands for Business to (2) Business and refers to a Business selling goods or services to another Business. In the B2C (Business to Customer) model, the end user is an individual.

The result is the same for the company; they sell their product or service. However, the Business Model and the Marketing strategies are quite different.

A simple example is a farmer who grows strawberries. He can sell his entire crop to a retailer or distributor for a discounted price, in one easy transaction (B2B). Or he can set-up a small farm shop and sell punnets of strawberries to individual consumers at a higher price (B2C). The B2C model generates more money for his strawberries but requires a lot of his time.

With the B2B model, the Business needs to set-up long-term, trusted relationships with other Businesses. The B2C model requires marketing, brand recognition and advertising to attract customers.

00:00
02:26
Press Enter or Space to show volume slider.
Robertnuevo
inglés
Karennuevo
inglés de negocios

¿Has entendido el texto?

¡Por favor conteste las preguntas!

Pregunta 1:
What is B2B?
a A rock band
b Business to Business
c Being too Busy
d Business to Customer
Pregunta 2:
What is B2C?
a Being too Careful
b Business to Business
c A Star Wars character
d Business to Customer
Pregunta 3:
What do B2B and B2C have in common?
a The Marketing Strategy is the same
b They both involve a company selling products or services
c The Business model is the same
d They like strawberries
Pregunta 4:
If the farmer creates a shop and sells strawberries to passing customers, his Business model is ___?
a Selling Services
b B2C
c B2B
d Farming
Pregunta 5:
If the farmer sold his crop of strawberries to a Supermarket, his Business model would be ____?
a Farming
b Selling Services
c B2B
d B2C
Pregunta 6:
Which of these statements is NOT true for the B2B model?
a The Business sells directly to the public at high prices
b The Business should establish long-term relationships with other businesses
c Business ABC sells their products to Business XYZ
d The Business sells their services to another Business
Pregunta 7:
Which of these statements IS true for B2C model?
a The Business needs to establish long-term relationships with other businesses
b The Business can get the higher end-consumer price for their goods
c The Business sells their goods or services to another Business
d The Business only sells strawberries
Pregunta 8:
What is NOT suggested as a method of attracting customers?
a Brand recognition
b Selling at low prices
c Advertising
d Marketing
Responde todas las preguntas sobre el texto:
Has contestado 0 de 8 preguntas.